Insights

Research and analysis on local search for US dental practices.

The frameworks, data, and strategic analysis behind our audit methodology — published openly so practices can use them with or without us.

01
Research April 25, 2026 · 14 min read

The 18+ ranking signals that decide where dental practices show up on Google.

Most US dental practices score well on only four of them. The other fourteen-plus are where the real ranking is decided — and where the work actually compounds. Based on analysis of 15,600+ US dental practice profiles.

Read the analysis →
02
Framework May 12, 2026 · 11 min read

Review velocity: why recent reviews outperform total review count.

A practice with 60 reviews and 12 in the past 90 days regularly outranks a practice with 200 reviews and 3 in the past 90 days. Here's the data behind why, and what to do about it.

Read the framework →
03
Playbook Coming June 2026 · ~12 min read

The 30-day GBP optimization playbook for solo and small-group practices.

What to do in week 1, week 2, week 3, and week 4 — sequenced for maximum ranking lift with minimum staff time.

Coming June 2026
04
Case Study Coming July 2026 · ~8 min read

How a Fort Worth practice moved from position #7 to #2 in 60 days.

Anonymized case study from our Founding Partner program: starting position, signals worked on, weekly progression, final outcome.

Coming July 2026