01
RESEARCH · April 25, 2026 · 14 min read

The 14 ranking signals that decide where dental practices show up on Google.

Most US dental practices score well on only four of them. The other ten are where the real ranking is decided — and where the work actually compounds. Based on analysis of 4,187 US dental practice profiles.

02
FRAMEWORK · Coming May 2026 · ~10 min read

Review velocity: why recent reviews outperform total review count.

An empirical look at why a practice with 60 reviews and 12 in the past 90 days outranks practices with 200 historical reviews. The role of recency in Google's local ranking algorithm.

03
PLAYBOOK · Coming June 2026 · ~12 min read

The 30-day GBP optimization playbook for solo and small-group practices.

What to do in week 1, week 2, week 3, and week 4 — sequenced for maximum ranking lift with minimum staff time.

04
CASE STUDY · Coming July 2026 · ~8 min read

How a Fort Worth practice moved from position #7 to #2 in 60 days.

Anonymized case study from our Founding Partner program: starting position, signals worked on, weekly progression, final outcome.